A Living Lab is a system and environment for building a future economy in which real-life user-centric innovation will be the normal co-creation process for new products, services and societal infrastructures.
This vision is about moving the goal posts from a position where the user is seen as the research object and consumer of industry led innovations, to a position where the user and user communities are contributors and co-creators of new innovations.
A Living Lab Case: Reader-generated content in new multi-casting technology.
During the next seven month a major field trial with a so called multi-casting technology as communication platform will take place within the frames of the MUSIS-project (Multicast Services and Information in Sweden, www.musis.se).
The project has recruited one of Sweden’s most leading media within the sports of Handball (www.alltomhandboll.nu) for the field trial. The web-based tabloid will offer its thousands of readers the opportunity to read it via their mobile phone. In the trial text, picture, audio and video formats will be made available.
One other dimension of the field trial is to give the readers the opportunity to create interesting content for distribution back to the tabloid and further to other readers. This implies that the new channel can be reader-generated to a large extent.
The use of mobile phones will offer readers the opportunity to report handball news direct from the handball arena in real time during games.
It is the Israelian Company Bamboo MediaCasting and Växjö University, in Sweden that together have created the technical platform.
The field trial is conducted within the Botnia Living Lab (www.testplats.com) and in accordance with our methodologies.
The MUSIS project takes place within the framework of Swedish-Israelian research program financed by Vinnova and Matimop.
Posted by: Leif Lindenhall | September 05, 2007 at 03:36 AM